We love complex subjects and products that need explanation. So, rather than engaging with every trade out there, we focus on certain sectors. Your benefit: you won’t have to explain every little detail to us – we know your language and deliver results quickly.
We are an international PR agency with a clear B2B focus. Our expertise is targeted. Our knowledge is comprehensive. But we don’t just concentrate on individual ingredients, technologies, packaging formats or nutritional benefits: We see the whole picture and appreciate the value of synergy. We keep an eye on trends and know what moves markets. With our deep understanding, we develop your products, innovations and ideas into engaging and unmissable stories. Our mission for almost 20 years has been this: To bring our clients and their products into the spotlight worldwide – in the trade press and other media, including important digital channels – and to generate leads for sales teams. Our specialty: outstanding content and exemplary copywriting.
Topics & Segments
PR specialists for the food industry
Product Development
Sustainability
Hygiene & Quality Control
Sourcing
Markets & People
Regulation & Claims
Nutrition & Health
Science & Research
Food Trends
We are PR service providers with heart and soul. We believe in delivering quality and excellent advice. We are fair, we are reliable – and of course, we’re creative, too.But there´s is so much more to know about us!
Services
360° Communication
We think and act across media: With content in numerous formats, we create and nurture synergies with maximum benefits. Classic press relations, online communications, lead generation campaigns, LinkedIn profiles, company blogs, attendance at trade shows and events, brochure creation, video shoots, podcasts… the list goes on. When everything meshes, the effects are multiplied.
MoreGlobal
We can do worldwide!
Bespoke press relations and tailored content for worldwide coverage for selected industries – that’s our biggest strength. We maintain~~ excellent personal contacts~~ with the trade press in many countries in- and outside of Europe. Our international team has vast experience, even in distinct markets like Russia, India and Turkey. All of this will help you achieve excellent results.
Content Creation
We hit the target!
akp combines the art of copywriting with in-depth industry knowledge. We tailor words for the specific media and channels – and make sure it’s right on target. We love creating texts for feature articles and press releases. With us, your interviews, white papers, e-books and newsletters will be in safe hands. You need a new website or a corporate brochure? Of course, we can do this too. You need that extra push towards excellence? We strongly believe in synergy and work with and alongside your collaborators.
Elizabeth Green
Deputy Editor at “Food Ingredients First”
In my experience working with akp, the process always runs smoothly. They are efficient, understanding of deadlines and truly reliable. As an editor, I’m looking for attention to detail, and akp always delivers. On behalf of my colleagues and myself, it’s been a pleasure working with the agency over the last few years.
Andie Long
Manager Marketing & Sales, AstaReal
akp has been a trusted partner to us since 2017. Their experience and expertise in the industry has allowed us to strengthen our PR activities with a global reach. Creative, reliable and with a deep understanding of health and nutrition related topics, we highly recommend the akp team.
Benno Keller
Herausgeber "Wellness Foods & Supplements Europe", "Food Marketing & Technology", "Petfood PRO"
akp public relations ist eine auf den Food-Bereich spezialisierte Agentur, deren Texte geschrieben sind wie von den Redakteuren der Fachzeitschriften selbst. Wir arbeiten ausgesprochen gerne mit akp zusammen. akp könnte auch für „Aktion“ „Konkret/Konzepte“ und „Professionalität“ stehen. Solche Agenturen gibt’s nur ganz wenige.
Inga Heinemann
Head of Corporate Communication, BENEO
BENEO has been working with akp public relations for more than a decade with good reason. Every day we are inspired by the team’s expertise, enthusiasm and energy. akp public relation is a trusted partner for us in a communication environment that is becoming more volatile and complex. We are pleased to say that akp public relation is an integral part of our PR team we do not want to miss.
Dr. Kevin Robinson
Editor at "Nutraceutical Business Review"
As an editor, I’m often asked the question: “What do you look for in PR?” My answer is usually quite brief. Relevance. If the news or the article isn’t relevant to my readers then, no matter how well crafted it is, it’s not good PR. With akp public relations, I don’t have that issue. Professional, courteous and also great fun – the team is always approachable, well informed and both reactive and proactive. I know I can rely on them to present excellent, well researched and comprehensible copy, on time, that’s targeted towards my circulation.
Julien Bonvallet
Brand Director, Informa Markets
Since 2017, akp has been our exclusive press agency for Fi Europe, a global leading B2B event for the F&B ingredients industry, and Hi Europe. akp always demonstrates an outstanding level of professionalism and offers optimal quality at all times. akp's strength also comes from their specialisation and an extensive network and relationships. akp provides us as organiser an invaluable support and press coverage in specialised media across Europe.