Best practices and references

Our content service is a cluster of offers designed to explain complex topics to the people who use your products. Comprising great articles on ingredients and nutrition, health and sustainability, it comes in a wide array of formats for diverse channels. We do the research and the writing: You do the consumer engagement.

The Details: For manufacturers of ingredients, micronutrients and packaging, consumer communication can be difficult. But really, it’s crucial. Consumers want to know what is in their food, how healthy it is, and how sustainably it is packaged. They are drawn to brands that let them know – especially if it’s in an interesting and entertaining way.
Our content service is designed to help you do this. We provide the people who use your products, your clients, with a package of exceptional content, ready to go. They can draw on a rich pool of topics in a variety of formats to post on their own channels – or simply be inspired. Serious infotainment and genuine added value for consumers, guaranteed.

Time and again, there are topics that create a real buzz in our industry – or a controversial discussion. To bring our clients center stage, we create exciting features with their different perspectives. We make maximum use of synergies so publishers get the best value. The result? Our articles on everything from sustainability and meat substitutes to e-sports, pet food, immunity and more are regular reads in trade magazines around the world.

It’s quite something when a world-class ski jumper becomes an ambassador for a micronutrient. Our long-standing client Kaneka, the Ubiquinol pioneer, has been Karl Geiger’s sponsor since 2019. As an agency, we position the likeable athlete from Oberstdorf as an Ubiquinol ambassador and are thrilled about all his victories.

The Details: Karl Geiger is rarely seen in photos without his skis – and they have been emblazoned with #ubiquinol for almost two years. On behalf of our client, we organise high profile events with Karl at the ski jump in Oberstdorf, as well as virtual press conferences, prize games on social media, interviews and much more. With careful concept development, planning and implementation, we make sure that everything runs smoothly and, of course, that as many people as possible learn about the effects of ubiquinol, an essential micronutrient. This is a joint effort: We work with Karl’s management team at the sports marketing agency tri:ceps, Kaneka's Sales Manager Oliver Romanow and various service providers, to coordinate our activities. And it works, or should we say – it soars!

Our client Gelita has so many incredibly exciting things to say about bioactive collagen peptides and gelatin. For us as a PR agency, it’s a storytelling wonderland. So, armed with fascinating insights generated by the market leader, we share stories across the whole specialist communications market – in print and online, including on Gelita’s own company blog and LinkedIn channel. We see ourselves as strategic sparring partners who develop sophisticated campaigns that hit the right note. Everything meshes together, with articles for the different channels always written in the appropriate depth and tone.